By the time the holidays arrive, the brands that win have already done the work.

Most independent brands wait until fall to think about holiday sales. But retailers don't. Retailers make their buying decisions months in advance and if your brand isn't ready when those conversations happen, you miss the window entirely.

In this power hour, Jennifer O'Hare, founder and CEO of Belle Box Co. and a retail strategist with over 18 years of experience, pulls back the curtain on how retailers actually plan for the holiday season. Drawing from 14 years at TJX Companies, Jennifer knows exactly how buying decisions are made and what it takes for a brand to be ready when it matters most.

You will leave with a clear picture of retail planning timelines, how to align your product and inventory strategy accordingly, and how to position your brand for wholesale opportunities that support real holiday growth.

**This event is available to members only. Join or activate your 30-day free trial now!